Announcing Our New Brand Identity & Structure

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Guelph, Ont., March 29, 2016 – The Ag Women’s Network (AWN) is proud to unveil their new brand identity and organizational structure to reflect the network’s evolution from informal roots to a growing movement that connects women across Canada and celebrates career success in agriculture.

“We were initially focused on connecting young professionals,” explains Jennifer Christie, the network’s Chairperson. “But over time, our membership grew to include women from all facets of the industry with varying degrees of experience and things started to really take off.”

At the heart of the refreshed brand identity is a new logo, developed with the help of agri-marketing professionals Michael Palmer, Meaghan Ryersee and Bob Wilbur, who donated their time and expertise to the project. Bold, modern and feminine, the logo aims to visually unify the AWN brand and express the network’s purpose and vision for a more diverse and inclusive agriculture sector.

“Connecting and empowering agriculture leaders through sharing, learning and personal development is what we’re all about. The introduction of our brand identity will help guide the activities of the Ag Women’s Network and support the success of the network in the future,” adds Christie.

After the outstanding and unexpected success of the network’s 2015 events, a more formal structure is being introduced in 2016. This structure reflects the collaborative, inclusive and evolving dynamic of the network.

  • Members may volunteer for one of several Action Teams responsible for social media, communications content, event coordination, virtual events and partnerships
  • A Leadership Team, consisting of up to nine volunteer members eventually selected from Action Teams, will lead the annual planning and governance of the organization
  • Advisory and Mentorship Teams will provide strategic-level guidance and coaching to the Leadership Team
  • The Chairperson will be elected by the Leadership Team

For 2016, the Ag Women’s Network Leadership Team will consist of: Maureen Balsillie, Jennifer Christie, Christina Couture, Joan Craig, Christina Crowley-Arklie, Mary-Ann Doré, Megan VanShaik and Robyn Walsh.

“I get especially excited when I see women reaching out to help other women in the group, connected only by their mutual love of agriculture and a strong desire to support each other. The impact the Ag Women’s Network has had in such a short timeframe is amazing,” concludes Christie.

To learn more about the Ag Women’s Network, visit agwomensnetwork.com. Request to join the Facebook group, or follow the @agwomensnetwork on Twitter and join the conversation using the hashtag #AWNchat.

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About the Ag Women’s Network

Formed in 2013, the Ag Women’s Network (AWN) is passionately focused on cultivating and connecting leaders for a strong agriculture sector. With more than 1000 members, the AWN is a diverse cross-section of individuals that represent and participate in all facets of the agriculture and agri-food sector. Based in Canada, the AWN fosters the empowerment of its members by providing a forum where producers, professionals and entrepreneurs can share their vision for a more inclusive agriculture industry. For more information please visit www.agwomensnetwork.com.

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